Anchor Blue will NOT be renewing their contract with Heidi and her line Heidiwood. Here are two of the statements that have been released.
A spokesperson for the chain told press, “We just felt that the one year was a great year for both of us, and we’re looking into other options. We really found that we want to explore … what style really means to our girl … and that doesn’t necessarily mean a celebrity brand. It really means fashion and comfort, and we can really accomplish that with our own brand.”
A rep for Anchor Blue told press, “Anchor Blue and Heidi Montag are pleased with what Heidiwood for Anchor Blue accomplished during this past year. However Anchor Blue chose not to extend the Heidiwood contract after the initial year as they will be concentrating solely on what their heritage, their foundation, is based on - denim.”
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